In an industry inundated with products and services along with all the marketing and promotion that goes along with it, there’s one great way to stand out. It’s a simple two step process that anyone can follow. Let’s begin . . .
The first step is associating yourself with your industry trade association. Becoming a member is tax deductible and offers a wealth of benefits, resources and opportunities you won’t find anywhere else. You’ll also be teaming up with those of like interests, so any challenges you may face in your business, can be addressed as a team working together to address/overcome those challenges. Access to the most knowledgeable experts in the industry and staying informed on changes within the codes and other industry changes that impact your business is also invaluable.
The second step is rather exclusive, and will only be of interest to those truly at the top of their field, and that step is becoming Verified. There’s only one association that offers members verification for reflective products, and that’s RIMA International. RIMA has teamed up with ASTM International, to offer companies a program that sets you apart from the competition by having your product testing reviewed and verified by a third-party accredited laboratory selected by RIMA and ASTM. There is a list of required tests that applicants should complete and submit along with their application. The program conducts annual random testing so that all verified products are re-tested every five years. What does this mean? It means companies that take that extra step want to ensure their customers that their products will perform as expected. You can find a list of verified products at https://rimainternational.org/verify/ . There are six categories for verification including our newest category for HVAC Duct Applications.
In today’s economy, you need to be savvy and smart about how you run your business; and your industry association is a powerful place to start. Why not team up with the best in the field and see the difference it can make? RIMA International has a new promotional introductory membership that allows companies to join the first year at half price. Dip your toe in the water and see for yourself what RIMA can do for you. If you’d like to be our guest at our upcoming meetings in Dallas, March 26-27, please let us know. No better time than the present to get involved and have your industry association supporting you.
For more information, contact the association at rima@rima.net or call us at 800/279-4123 (North America) or 785/424-7115 worldwide. TOGETHER WE DO MAKE A DIFFERENCE!